ppd1 fashion jobs!

These are the jobs i have researched in the fashion industry,

Fashion PR

Job Description

Fashion Public Relations Specialists and Publicists help apparel companies and retail stores build and maintain a favourable public image. Because they do not pay for publicity or media coverage, Public Relations (PR) Specialists must find creative ways to keep the company's brand name in the public eye. PR specialists select information that they want to share with the public and write up press releases or conduct press conferences to distribute the news through television, newspapers, radio and direct mail. They are also responsible for interacting with media when questions or crises arise from outside sources. As such, PR specialists must maintain strong professional relationships with media personnel.

Important factors to consider

One of the most important tasks of a fashion PR specialist is to ensure that a certain company’s name remains on customers’ shopping lists. The PR specialist has to come up with ways to keep customers interested in a given brand name. As noted by a fashion PR specialist in an interview with the Fashion Rag blog, “Clothing communicates who a woman is, how she feels, what she wants you to know about her. In a similar way, the goal of public relations is to communicate and maintain positive relationships with their (often female) publics.” A fashion PR specialist, then, has to keep the interest of the audience by organizing events that will attract the audience.

Salary Range

£10,000 to £50,000 or moreEntry level pay may range from £10,000 to £35,000Experienced pay may range from £40,000 to £60,000Top level pay may range from £50,000 to £70,000+

Next Step up the Career Ladder

Promotions Assistant to Public Relations Specialist to Public Relations Coordinator to Director of Public Relations

Kind of People you Would Work Alongside

Working alongside dynamic confident always in contact with media and clients.
Will be working with difficult clients

Fashion Stylist

Job Description

Fashion stylists create visual images, such as photographs used in magazine articles or videos used in the music industry. Working from a design brief, stylists work with teams of people such as photographers, designers, lighting technicians and set builders.
The work involves planning creative solutions to the design brief, selecting the most suitable accessories to complement garments and arranging these appropriately.

Companies such as magazines, newspapers, retailers, catalog publishers, television and film production houses, public relations firms, advertising agencies, and music production companies often employ fashion stylists. Stylists may also be employed by agents, celebrities, or wealthy clients as wardrobe consultants to help them prepare for major events or appearances. Many stylists also choose to run their own businesses.

Typical Activities Include

Contacting public relation (PR) companies, manufacturers and retailers;
finding the best range of merchandise to be used in a shoot;
hiring, borrowing or purchasing garments and props, getting these garments to the studio or location and deciding which works best;
dressing people, such as models, used in the shoot;
building up a network of contacts;
keeping a keen eye on what is fashionable at any given time.

Salary

£0 to £100,000+

Entry level salary may range from £150-£200/day

Experienced salary may range from £500-£5,000/day

Top level stylists can earn up to £100,000 and more

Aspiring fashion stylists should expect to work their way to the top. The most successful fashion stylists have extensive networks of contacts within the fashion industry to get the job done quickly and on budget. In addition, clients usually hire stylists they have used in the past or those who have proven success in the business. Once established, stylists who maintain a good professional reputation can expect plenty of repeat business and often take advantage of this by setting up their own independent businesses.

Personal Characteristics and Skills

Eye for style; creativity and resourcefulness; broad knowledge of fashion history, trends and forecasts; technical know-how for setting up sets;good interpersonal and networking skills; persistence and self-motivation; ability to market oneself; savvy business skills to deal with invoicing, bills, budgets, etc.

Career path

Intern/Stylist's Apprentice > Assistant Fashion Stylist > Staff Fashion Stylist

Fashion Illustrator

Job Description

Fashion illustrators create accurate images out of ideas, representing products as diverse as hairstyles and spectacle frames. This includes work as a forecasting illustrator for prediction services, where predictions have not yet been realised and photographs cannot be used.
Fashion illustrators work in a competitive market where most of the work is on a freelance basis. Illustrators may receive commissions from advertising agents, design consultants, public relation firms or manufacturing outlets.

Typical work activities include,
producing drawings and paintings that are clear and workable enough to be used effectively by the manufacturing and production services, as well as media and retail outlets;
working with designers or editors to understand what is required of the illustrations;
working with fashion predictors to represent market trends, in terms of mood and style of clothing;
marketing work to possible clients.

Illustrators must be able to produce detailed artwork, in a variety of media, which is presented to a very high standard. The ability to interpret the ideas of others is key and computer aided design (CAD) may be used in the production of work

Salary Range

Annual earnings potential up to £60,000

Personal Characteristics/Skills required

Excellent computer skills, particularly with CAD software; exceptional drawing skills; high level of creativity and artistic expression; ability for self-promotion; basic business know-how.

Visual Merchandiser

Job Description

A visual merchandiser creates window and interior displays in shops and department stores. Their chief aim is to maximise sales. Essentially, they are responsible for the 'look' of the store.
Displays are changed regularly and themes can be dictated by a number of factors, including: the seasons of the year; notable events in the calendar (such as Valentine's Day or Christmas); current fashions and trends; or promotional material.
Most companies have a visual merchandising team. Typical activities will vary according to the roles within the team, but may include:
conducting research based on lifestyle concepts and trends, as well as store and/or regional attributes;
sketching designs;
developing floor plans;
sourcing materials;
maximising the space and layout of the store;
using available space to the best advantage
dressing mannequins and making use of creative lighting for window displays;
preparing for promotional events and dismantling displays at the end of promotional periods;
giving feedback to head office and the other teams (such as buyers);
visiting other stores in the area, working with in-store sales staff and helping to develop their understanding of presentation;
setting up a 'model' store according to the company's latest design directives; photographing the store's windows, each wall and every display, in order to create a visual merchandising pack to send out to other stores (to ensure that all stores are consistent with the company brand and image);
implementing the designs and plans created by the visual merchandising manager and the creative director, which may involve manual work including lifting, carrying and climbing ladders.

Visual merchandisers may be employed by an agency, such as one providing services to the retail sector, but also to other clients such as events coordinators and to companies involved in the design and manufacturing stages of a product.
Weekend and late evening work work is likely as displays frequently need to be put up when the store is closed to minimise disruption to customers and staff.

Salary

The typical starting salary for visual merchandiser is £14,000 - £16,000 rising to £20,000 with experience.

after researching these jobs i quite like the idea of a visual merchandiser and a fashion stylist but i think i might find the fashion stylist a bit boring as their is nothing to do with designing and making the garments you just have to style somebody else in them but i think that would be quite an interesting job to do.

i would quite like to be a visual merchandisier but only if it was for stores like harvey nichols as they have amazing window displays and i would love to do the displays for that i would find it so exciting and interesting and you would have access to the new season clothes and put them on show first. it would also be sooo much fun to do seasonal displays like for chrsitmas and come up with the ideas for them displays and know that it was you that created them when you see them in the store window.